Building an Effective Brand Statement
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What is a brand statement?
A brand statement works like a one-line summary of what you do and who you do it for.
But wait, isn't that a tagline?
Not exactly, taglines don't tell customers what your organization does. A tagline focuses on a key component of your organization's values. It's meant to be memorable, not informational.
When and how do I use a brand statement?
A brand statement is great for a profile bio or a website slideshow heading. Anywhere you have limited space to get across information about your organization. Once you've done the work behind this it becomes a great tool to filter your marketing efforts through.
Brand Statement Formula
Some of our recent examples: