You Received Your Logos, Now What?

We’re so excited to have partnered with you on your business branding. We can only imagine that you’re immensely excited to begin using your branding.

Branding is the foundation of your marketing strategy - it’s how your clientele will begin recognizing your organization. Whether you use it on social media, the website, apparel, business cards, etc., these methods are a way to capture your client’s attention.

It can feel overwhelming with all the formats that you’re sent to know when or where to use it. To make it easier on you, we’ve jotted down when and how to use your logos and we’re sharing them with you!

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Digital Use

These files are commonly known for their ability to support a transparent background making them superior to JPG files in that way. These files are great for anything web related.

When to use it:

Website
Blog
Social Media
Online Store

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Digital Use

These work great for websites and apps as they can be infinitely scaleable without getting pixelated. This file format is written in web code so that it can be manipulated (i.e. change colors or size) within web or code-based platforms.

When to use it:

Upload into Canva for a color editable logo format
Main logo in header and/or footer of website

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Digital Use

Commonly seen for photographs, print, and web graphics. The benefits of JPG would be its small file size and various color range. JPG files are NOT transparent and should not be used overlayed on graphics.

When to use it:

Website
Blog
Social Media
Online Store

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Print Use and Large Format

This is your vector file format, which means it is created as a path that gets filled in with pixels. When it is scaled larger, that path expands and fills with more pixels. Vector files are infinitely scalable. Other file types like JPG, PNG, and GIF are pixel-based file formats and, therefore, can not be scaled. If you attempt to enlarge a pixel-based image, it will pixelate (the actual pixels that make up the image will become visible). In practical terms, this will lead to your logo appearing ‘blurry’, dirty, or fuzzy.

When to use it: