How We Approach Social Media Management
Disclaimer: This Approach is not for everyone.
There are mountains of different ideas and approaches when it comes to posting and managing social media for businesses or organizations. At the end of the day you have to ask yourself;
What’s my goal with Social Media?
Is it more followers engagement, or authentic audience/following that turns into clients?
While implementing the following areas, our approach considers the account audience, insights, and analysis.
Story that connects
People love a good story to follow along with and buy into.
Implemented that looks like:
⟡ Purpose + personality
⟡ Learning your values
⟡ Meeting your team
⟡ How your product/service can help solve a problem?
Learn more about Cultivating a Brand People Are Obsessed With
educate + inspire
An empowered client cultivates loyalty:
Implemented that looks like:
⟡ Tips + tricks in your specialty
⟡ Teach how to use your product/service
Engage + Entertain
Make them feel like you’re investing in them.
Implemented that looks like:
⟡ Treats on you [ex. drink, cookies, etc.]
⟡ This or that [learning their preferences]
⟡ Behind the scenes
⟡ Follow + engage with your audience
Show off + Sell
Share what you're proud of.
Implemented that looks like:
⟡ Flavors/variations of product/service
⟡ Client reviews
⟡ Clients enjoying your product/service
